Digital Curve Marketing's website is now live. After many months of blood, sweat, and tears, We can finally introduce the company to the outside world.
The seeds of Digital Curve Marketing were not dug up from some graveyard and put together in a science lab, but actually from the ashes of a yellow page phone book in Chicago back in 2006.
In what we consider the wild west of the SEO boom, Google decided to partner up with Yellow Page companies to bring small to medium businesses into the digital age. No longer could brick and mortar stores depend on foot traffic to drive revenue, but keywords on search engines to bring future customers to their "digital storefront".
In the yellow page world, we often said, "Nobody can see a billboard in the basement." No matter how well your website looks, you have to be seen to be found. It sounds pretty simple right? Well, not if you do not know how to get there. That is where I knew we could help business owners change with the times and move into the digital space.
With Halloween right around the corner, I thought it would be fun to put a spooky spin on our first post. While doing so, I want to explain the importance of keeping your customers engaged. Much like Frankenstein, you need electricity and a spark to keep your online message alive and active.
Who doesn't love a good story?. When Google's "spiders" are searching the web, active websites are seen as fresh and relevant. Think about it. Can you move forward if you are sitting still? Writing a blog about your day to day experiences in your industry will help grow your weight online and help search rankings. Most of all, customers trust businesses more that blog and respond to reviews than those that do not.
Over 60% of all google searches are now performed on mobile devices. That shouldn't be a surprise as the install base of mobile devices has surpassed the desktop in 2017. Test your own website on your mobile device and ask yourself, "Is this easy to use and mobile friendly for my customers?"
Every month, make sure you are searching for your content online and see who is populating the front pages of search engines. If you are slipping in the ranks, check your competitor's sites and see what they are doing differently. Imitation is the best form of flattery, and don't think companies out there aren't researching your success. Always be innovating. Always be looking over your shoulder for an up and comer.
Something to remember when coming into the fall months. Searches online go up in the 4th quarter as the weather cools off. People spend more time indoors and less time on vacations, which means more time researching products online. 4th quarter revenues will make or break many businesses, so it's important positioning yourself online now for the 4th quarter push.
Thank you for checking out Digital Curve Marketing. Have a Happy Halloween and enjoy the fall season. Contact us if you wish to learn more about our services.
