he roots of Digital Curve Marketing were planted back in 2006 in Chicago when Chad Alvarez (Founder and CEO) worked for R.H. Donnelley, the founder of the Yellow Pages. During that year, they partnered with Google.com to index an entire phonebook online. The partnership enabled him to teach businesses in the windy city how to build their digital storefront and compete online. The original online advertising concepts taught back then still resonate today. Technologies and devices may change, but the constant theme remains the same. Build a message that speaks to your target audience, explain that message in detail so search engines can understand what you are trying to do, and connect with your customers. Content is king, and as the founder of Digital Curve Marketing, I have always believed the value is in your content. Quality will always rise to the top.