There is an 80/20 rule when it comes to self-promotion. 80% of the time, you should be educating your target audience about the benefits of the things you offer and why they matter. For the other 20%, you should be soft-selling or simply using CTA's (Call to Action) that simply ask for the business.
Nobody wants to feel sold, so constantly bombarding your audience to buy is a turn-off. The key to selling is to not "sell" but to educate. The more you educate, and the more perceived value you give away, instills trust in your audience. You must first "earn the right" before you ask for the business!
So, the next time you post on social media platforms, ask yourself... am I establishing trust and gaining the right to ask for the business? Establishing the authority where people perceive you as "the expert" takes time, so think about that when you are planning a social media strategy for your business.
Chad Alvarez is the Founder and CEO of Digital Curve Marketing. To learn more about Social Media Marketing Solutions, please contact chad@digitalcurvemarketing.com or call direct 301-798-7904.
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