In 2019, The Hilton Garden Inn on Kent Island underwent a large renovation project and wanted to showcase their upgrades to the general public. In doing so, they entrusted Digital Curve Marketing to produce a 30-second TV spot for cable television and streaming services along with social media campaigns to push their initiative.
The theme of the commercial was to reach locals on Kent Island who are unaware they can walk in and take advantage of these services. The commercial showcased their large bourbon selection as well as dinner and breakfast hours.
See Hilton Garden Inn Commercial Here
Digital Curve Marketing added social media campaigns to further extend the reach of their message.
“As a business owner and local on Kent Island, I hear people ask surprisingly, ‘You can get breakfast and dinner at The Hilton Garden Inn?’ I found it to be a rewarding task to relay the message to the public about their Breakfast and Made-to-Order specials by their renowned chefs,” says Chad Alvarez, Owner of Digital Curve Marketing. “The stigma of the Hotel is it serves only the guests, but actually, it is open to the public 7 days a week,” says Alvarez. Once people discover Kent Island’s “Best Kept Secret” the floodgates will open on their breakfast and dinner options as well as the bar.
On social media, The Hilton Garden Inn’s messaging consists of local amenities Kent Island has to offer, from Dining Experiences, Nightlife, Shopping, The Chesapeake Bay, and Wedding Packages. It is important to keep reminding people traveling to Kent Island why The Hilton Garden Inn is the preferred choice when extending your stay here.
“Digital Curve Marketing is more than proud to serve the Hilton Garden Inn and look forward to their continued growth. You can catch me there frequently enjoying a Spanish Omelete on weekends!”
Dining Hours:
Breakfast: 6am-10am Weekdays – 7am-Noon Weekends / Happy Hour: Sun – Thurs 5pm – 7pm Dinner: 5pm – 10pm Daily
