Project Bright Future is a regional initiative aimed at youth in our communities who are seeking an alternative to the traditional “path to college” by pursuing a trade, working in the hospitality industry, or developing skills in manufacturing, construction, and the trades.
The mission is to create awareness of the excellent career opportunities available to students in the five-county service area of Chesapeake College and to increase student participation in career technology education (CTE) programs, Youth Apprenticeship, and Dual Enrollment.
The vision is to create a pipeline of skilled workers to meet not only the demands of our current business base but also to assist in business retention, expansion, and attraction for the region. A goal of the initiative is to support the creation of a regional CTE training center based at Chesapeake College to provide vocational training to support our largest industries and to create opportunities for growth in new industries.
Digital Curve Marketing was tasked to produce a marketing campaign to get the message out through social media and television channels.”The concept of “With These Hands, I can make a Bright Future” was born instantly,” says Chad Alvarez of Digital Curve Marketing. “So many of my clients have made an incredible living working with their hands, and what better way to showcase the trades than to feature the hands that create their wealth.”
Alvarez said the concept of showcasing students showing their hands working in their fields was really fun to film. “The students were extremely proud to show what they can do and be a part of this marketing initiative, and that is to bring the skilled trades back as a major pathway in high schools and through college,” says Alvarez.
Below is the initial campaign video launch for Project Bright Future as well as the promo video for Facebook.
If you or your business want to learn how Digital Curve Marketing can provide video production and social media marketing services, contact us today for more information.
